Course Curriculum

  • 1

    Introduction Module

    • TERMS OF USE: READ

    • Introduction -> Next Steps

    • Content Overview - Start Here

    • Essential Tools (Please Read!)

    • *NEW* Designer Recommendations (2020)

    • How We Will be Using Funnels

    • Conversion Optimization Reference Sheet

    • Progress Tracker (*PLEASE COMPLETE*)

    • FBA Sales Accelerator - 1-on-1 Coaching

  • 2

    Module 1: Brand Building

    • Module 1: Read Me First

    • Part 1: Branding on Amazon

    • Part 1: Branding on Amazon

    • Part 2: Product Selection Checklist

    • Part 2: Product Selection Rules of Thumb

    • Part 2: Product Selection Rules of Thumb

    • Part 3: Making Product Decisions

    • Part 3: Making Product Decisions

    • Part 4: Advanced Product Research Tool (Blackbox)

    • Part 5: Conversion Rate Optimization

    • Part 5: Conversion Rate Optimization

    • Part 6: Optimizing Customer Lifetime Value

    • Part 6: Optimizing Customer Lifetime Value

    • Part 7: Listing Image Formula Cheatsheet

    • Part 8.1: Automated Order Emails (Important)

    • Part 8.1: Automated Order Emails (Important)

    • Part 8.2: Customer Service (Supplemental)

    • Part 8.2: Customer Service Methodology (Supplemental)

    • Part 8.3: Customer Service (VA Access Permissions - Quick Video)

    • Part 8.3: Customer Service (VA Access Permissions)

    • Part 8.4: Customer Service Damage Control (Fixing 1 Star Reviews)

    • Part 9: Brand Page (Brand Registry is Required)

    • Part 9: Brand Page (Brand Registry is Required)

    • Part 10: Product Insert Masterclass

    • Part 10: Product Insert Masterclass

    • Part 10: Product Insert Funnel #2 (8-Figure Supplement Review Funnel)

    • (Supplement) Designer Recommendations

    • (Supplement) Brand Registry: When should I do it, and is it worth it?

  • 3

    Module 2: Organic Optimization

    • Module 2: Read Me First

    • Questions Before Module 2...

    • (Reference Guide) Description Reference

    • (Reference Guide) Bullet Point Reference

    • (Reference Guide) Indexing and Important Keyword Usage Information

    • Part 1: Picking Keywords

    • Part 1: Picking Keywords

    • Part 2: Using Keywords

    • Part 2.1: Using Keywords

    • Part 2.2: Using Keywords (Additional Indexed Fields for Keywords)

    • Part 2.3: Keyword Indexing and Tracking

    • Part 2.4: Master Keyword List (Quick Summary of on Keyword Usage)

    • Part 2.4: Master Keyword List

    • Part 2.4: Master Keyword List

    • Part 3: Split Testing

    • Part 3: Split Testing

    • Part 4: External Optimization

    • Part 4: External Optimization

    • Done-For-You Copywriting & Keyword Research

  • 4

    Module 3: Facebook Ads (From Beginner to Advanced)

    • Module 3 Content

    • Facebook Targeting Cheatsheet (Not Exhaustive & Not Updated)

    • Part 1: Facebook Advertising Essentials

    • Part 1: Facebook Essentials

    • Part 2: Pixels & Conversion Events (Facebook)

    • Part 2: Pixels

    • Part 3: Campaign Setup

    • Part 3: Campaign Setup

    • Part 4: Adsets & Audiences

    • Part 4: Adsets & Audiences

    • Part 5: Amazon Customer Audience Export

    • Part 5: Amazon Customer Audience Export

    • Part 6: Lookalike Audiences

    • Part 6: Lookalike Audiences

    • Part 7: Adset Summary (Audience Guide)

    • Part 7: Adsets Summary (Audience Guide)

    • Part 8: Automation Rules

    • Part 8: Automation Rules

    • Part 9: Analytics & Adset Adjustments

    • Part 9: Analytics & Adset Adjustments

    • Part 10: Ads (Plus, a Live Demo Video)

    • Part 10: Ads

    • Part 10: Ads (Resources)

    • Part 10: Ads & Reusing Social Proof

    • Part 11: Video Ad Creative Mastery

    • Part 11: Video Ad Creative Mastery

  • 5

    Module 4: Amazon PPC Methodology

    • Amazon PPC Guidelines

    • Amazon PPC Guidelines

    • Product Targeting Ads

    • Product Targeting Ads

  • 6

    Module 5: Traffic & Funnels

    • Module 5: Read Me First!

    • Amazon Algorithm & Review Updates (May 2018)

    • Intro: How to Rank on Amazon

    • Getting Reviews on Amazon

    • Getting Reviews on Amazon

    • Before Aggressively Getting Reviews...READ THIS! (Review Locks)

  • 7

    Module 5.1: ChatBot Introduction

    • Prerequisites to Using ChatBots

    • Introduction: Basic ManyChat Setup (Background Information for Newbies)

    • Introduction: How to Distribute Unique Coupons via Chatbot (Part 1)

    • Introduction: How to Distribute Unique Coupons Via ChatBot (Part 2)

    • Introduction: How to Setup Your First JSON ChatBot

    • Setting Up ManyChat Menus

  • 8

    Module 5.2: Product Launch Introduction

    • Using Amazon PPC to Boost a Launch

    • How to Create URLs that will Rank you For Keywords

    • How to Create URLs that will Rank you for Keywords

    • Getting Started with Product Launches (Which is right for you?)

    • Choosing Facebook Campaign Objectives

  • 9

    Module 5.3: ChatBot Product Launch Methods

    • Launch Method 1: Viral Launching Template (4 Part Instructional Series)

    • Part 1: Overview of the Method

    • Part 1: Overview of the Method

    • Part 2: ZonPages MCI for Coupons (No Zapier)

    • Part 2: ZonPages MCI for Coupons (No Zapier)

    • Part 3: ManyChat Template Installation

    • Part 3: ManyChat Template Installation

    • Part 4: Facebook Setup & Optimization

    • Part 4: Facebook Setup & Optimization

    • Launch Method 2: The "Launch List" Product Launch Using Zapier (If you do not want to use ZonPages)

    • [IMPORTANT] ChatBot + Zapier Launch List (Tech Setup Tutorial)

    • [IMPORTANT] ChatBot + Zapier Launch List (Complete Tech Setup Tutorial)

    • Launch Method 3: The "One Day" Launch

    • One-Day Launch Tutorial

    • One Day Launch Tutorial Pt 1

    • One Day Launch Tutorial Pt 2 (Installing the SwipeFlow)

    • One Day Launch Tutorial Pt 3 (Broadcasting Tutorial)

    • One Day Launch Tutorial Pt 3 (Broadcasting Setup)

  • 10

    Module 5.4: Sweetheat Deals for Positive Reviews

    • "Sweetheart Deal" - Get Reviews for New Products

    • "Sweetheart Deal" - Get Reviews for New Products

    • "Sweetheart Deal" - Example Ad Creative

  • 11

    Module 5.5: ChatBot Swipe Flows (Reviews, Follow Ups, Misc. to Plug in to your ChatBots)

    • Simple Viral Launching ChatBot Flow

    • ChatBot Flows for Reviews

    • ChatBot Flows for Reviews

    • ChatBot Flows for Reviews

    • Redemption Followup Sequence

  • 12

    Module 5.6: Getting Reviews from Past Customers

    • Note on the ShareFlow

    • Past Customers + Contests = Verified Reviews

  • 13

    Module 5.7: Supplemental Materials for Launches & Other Ideas

    • Using Facebook Groups to Build a Launch List for Free

  • 14

    Module 5.8: YouTube Marketing

    • Youtube Marketing Tips

    • YouTube Influencer Traffic (Paid Video Production)

    • YouTube Influencer Traffic (Paid Video Production)

    • YouTube Traffic Grabber Resources

    • YouTube Traffic Grabber Method

  • 15

    Module 5.9: Additional Marketing Funnels

    • Influencer Funnels

    • Collaboration Contest Marketing

    • Social Media Lists - How to Capture and Utilize Them

    • Other Things to Experiment With

    • Viral Listicles & Video Funnels on Facebook

    • Pre-Sell Engagement Funnels

    • Indoctrination Sequences for your Email Campaigns Outside of Amazon

  • 16

    Module 6: Marketing Strategies, Tips, & Tools

    • Part 1: Creating & Managing Organic Traffic Generation

    • Part 2: eMail Marketing Essentials

    • Part 3: Store (Shopify) Event Based Email Automations

  • 17

    Module 7: External Sales Channels

    • Part 1: Shopify Theme & Plugins I Use

    • Part 2: External Sales Channels

    • Part 3: Dynamic Retargeting on Facebook (The Most Profitable Campaigns)

    • Part 4: What to Focus On?

  • 18

    Module 8: Time Management & Scaling

    • Part 1: Tools I to Save Time & Some Resources

    • Part 2: Scaling, Making Bigger Decisions, & Closing Thoughts.

  • 19

    Bonus Vault!

    • Trademarks - When, Why, and How to Get Them

    • Adwords Tips for Amazon Sellers

    • Adwords Tips for Amazon Sellers (Campaign Setup)

    • - NEW - $2 Full Priced Product Launches December 17th, 2018

    • March 25th Q&A - Page Optimization Discussion w/ Art and Shubham

    • April 30th - More FBM discussion, Youtube influencers, etc.

    • May 14th - Setting up Facebook/Chatbots, Getting your first reviews, & getting full priced sales

    • June 4th, 2018 - Designer Recommendations, Logo Design, Brand Name (Beginner Friendly Questions)

    • July 16th, 2018 - Product Launches, Chinese Black Hat

    • October 2nd, 2018 (Launch Boost with Images)

    • January 7th, 2019

    • January 21st, 2019

    • February 4, 2018

    • March 4th, 2019 Live Meetup

    • April 8, 2019

    • April 15, 2019

    • April 23, 2019

    • April 29th, 2019

    • May 6, 2019

    • May 14th, 2019

    • May 27th, 2019

    • June 3, 2019

    • New Launch Method Discussion - June 10th, 2019

    • June 17th 2019

    • June 24, 2019

    • July 1 2019

    • July 15th, 2019

    • July 29th

    • July 29th

    • August 5, 2019

    • August 12th, 2019

    • August 19th, 2019

  • 20

    Archived Material (Pre-ChatBots)

    • Archived Content (What is the purpose of this section?)

    • Readme

    • Intro: ZonPages Launch Setup (Optional - Use if you do not use ChatBots)

    • ARCHIVED CONTENT: Aggressive Launch Strategy (Part 1)

    • ARCHIVED CONTENT: Aggressive Launch Strategy (Part 1)

    • ARCHIVED CONTENT: Facebook Offer + Landing Pages (Part 2)

  • 21

    Tech Setup Tutorials

    • Sending Unique Coupon Codes with MailChimp & Zapier

    • Sending Unique Coupon Codes with ManyChat & Zapier

  • 22

    Affiliate Program

    • Join the Affiliate Program